Gleeson Recruitment Group are delighted to be partnering with a dynamic and innovative e-commerce brand to recruit for a Digital Marketing Specialist.
Job Title: Digital Marketing Specialist
Location: Staffordshire
Salary: Up to £40,000 (dependent on experience)
Contract: Full time, permanent, hybrid in office 2 days per week
Start date: Feb 2025 - April 2025
We are seeking a strategic and results-driven marketing professional to lead the customer acquisition and retention strategy across a range of digital channels. This is an exciting opportunity to play a pivotal role in driving growth and enhancing the online presence of a business that is entering an exciting new phase of expansion.
In this role, you will be responsible for designing, implementing, and optimising data-driven campaigns to attract, engage, and retain customers. A core part of this role will be the coordination of CRM and email marketing strategies. You will maximise lifecycle marketing opportunities to deliver a seamless brand experience and to achieve consistent revenue growth.
Key Requirements:
Drive Acquisition Strategy
- Develop and execute digital marketing strategies aligned with business objectives, including traffic growth and e-commerce sales.
- Collaborate with external partners to identify high-impact opportunities across paid channels, including Google Ads, Meta Ads, TikTok, and YouTube.
Lead CRM and Email Marketing
- Take ownership of CRM and email marketing to craft and optimise customer journeys focused on acquisition, engagement, and retention.
- Create and manage email marketing campaigns, including lead generation funnels and personalised re-engagement efforts.
Optimise Campaigns
- Launch and refine multi-channel campaigns, using A/B testing for creative assets, copy, and landing pages.
- Monitor key performance indicators (e.g., CAC, LTV) to optimise return on investment and drive sustained growth.
Collaborate Across Teams
- Align acquisition strategies with SEO, content, and social media teams to deliver cohesive marketing initiatives.
- Work closely with the e-commerce team to optimise on-site merchandising and improve user experience.
Analyse and Innovate
- Track campaign performance and deliver actionable insights using tools like GA4, marketing automation platforms, and BI software.
- Experiment with emerging platforms and marketing technologies to maintain a competitive edge.
Candidate Criteria
The ideal candidate will have a strong background in digital marketing and be passionate about driving growth through data-led strategies. Key attributes include:
- Proven experience in a digital marketing or acquisition-focused role, with proven expertise in integrating CRM and email marketing strategies.
- Hands-on experience managing paid media campaigns on platforms such as Google Ads and Meta Ads.
- Proficiency with tools such as Mailchimp, Canva, and GA4, alongside a strong analytical mindset.
- Ability to manage budgets effectively and scale campaigns to deliver measurable ROI.
- Skilled in developing and optimising lifecycle marketing initiatives to improve customer retention and lifetime value.
- A team player with excellent communication skills, comfortable working cross-functionally to deliver cohesive campaign.
Please apply for more information.
GleeMD
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