Gleeson Recruitment Group are pleased to be working with a leading retailer to recruit for a Digital Marketing Executive on a permanent, full time basis.
Title: Digital Marketing Executive
Location: Walsall
Salary: Up to £28,000
Contract: Perm, full time, hyrbid in office 3 days per week
The Role
We are recruiting for a Digital Marketing Executive on behalf of a well-established UK retailer. This role will focus on managing and optimising digital content strategies, coordinating email marketing campaigns, and enhancing customer engagement across online platforms.
Responsibilities
- Execute the online content strategy aligned with communication plans, using suitable channels to meet audience needs
- Manage all aspects of email campaigns, including planning, segmentation, testing, and performance optimisation
- Develop and maintain email marketing test plans, analyse results, and provide insights for continuous improvement
- Track and evaluate email performance, offering recommendations based on customer trends and behaviours
- Oversee website content to ensure it provides an optimised, user-friendly, and brand-consistent experience
- Update the content management system (CMS) regularly for promotions, seasonal events, and ad hoc campaigns
- Utilise CRM tools to identify and maximise online marketing opportunities
- Manage and optimise mobile and digital display ad campaigns, with a focus on ROI and effective targeting
- Lead SEO efforts for relevant content areas, updating regularly through SEO tracking tools
- Ensure GDPR compliance across all data handling, including data transfer, hygiene, and opt-out management
- Provide regular performance reports, delivering actionable insights to the business
- Collaborate with in-house teams to develop engaging and brand-aligned creative content
- Build strong relationships with internal and external stakeholders, fostering collaboration
- Stay informed on digital trends to maintain competitive advantage and drive innovation
- Work with digital team members to ensure consistency and relevance of online content
- Support the Digital Marketing Manager to ensure all online channels align with the customer journey
Candidate Criteria
- Strong analytical and numerical skills, with a data-driven approach to digital marketing
- Excellent time management, planning, and organisational abilities
- Knowledge of the retail or convenience sector beneficial
- Proficiency in email marketing platforms, product catalogues, and CMS systems
- Strong interpersonal skills for building relationships with internal and external stakeholders
- Relevant degree or qualification in marketing (e.g., CIM or similar)
- Background in digital marketing or e-communications within a commercial environment preferred
- Experience in developing customer-focused, engaging online content
- Skilled in utilising CRM systems for optimising digital marketing campaigns
- Familiarity with SEO best practices and compliance with GDPR guidelines
- Team player with a collaborative approach and adaptability to new digital platforms
- Ability to understand the customer journey and digital channel roles
- Experience in delivering concise reports to inform business decisions
Please apply for more information
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